Brand New Workshop with Aaron Paul
Turn strangers into buyers on day one: So you're not spending months "nurturing" people who never pay you.
Build a list that pays for itself: So your ad costs are covered (or profitable) from the first sale ...not months later.
Create a front door to your business: So every buyer is pre-sold on your back end offers before you ever pitch them.

How I get people who've never heard of me to become customers on the same day.
Aaron Paul ยท 25 years in direct response ยท selling online

Stripe, last 30 days. $17 and $47 offers. This is the account running right now.

Step one. The cheap ad.
Meta gives you exactly what you ask it for. That's the whole platform in one sentence.
Ask it for buyers and it goes hunting for people ready to pull out a card today. Those are the most expensive humans on the internet and every advertiser in your category is bidding against you for the same buyer.
Ask it for hand raises and it goes somewhere completely different. Way more people. Almost nobody fighting you for them.
That's how an opt-in costs me a buck fifty to three dollars instead of forty.
My opt-in pages run 30% to 50%, which is what keeps it down there. I'll show you exactly how those are built.
Step two. The right bait.
This is the one I'd tattoo on people if they'd let me.
The free thing decides who joins your list.
Not your targeting. Not your interests, not your lookalikes, none of the audience stuff everybody fusses over.
The free thing.
Get it wrong and you build a list of people who collect free stuff and never buy anything. Forever. And you'll spend a year blaming the ads.
Mine is a playbook called How To Sell Lots Of Stuff To Strangers Online.
That's not an accident. It attracts people who want to sell stuff online... which is precisely who I sell to.
If I'd named it 10 Marketing Tips For Small Business Owners I'd have a much bigger list and it would be worth exactly nothing.
The free thing isn't just bait. It's a filter.
Once you see that, everything downstream gets easy... because from that point on you're only talking to people who qualified themselves on the way in.
Step three. The instant offer.
Here's where the ads start paying for themselves.
Somebody just raised their hand. Right this second they're more interested in this topic than they will ever be again.
Their attention is completely yours and it will never be this cheap.
So don't send them to a thank you page.
Send them to an offer.
Short video, then something cheap that helps them do the thing your free thing just made them want to do. Nine to forty seven bucks.
Enough of them say yes right there that the offer covers your ad spend. (often even more)
Day one. Before a single email goes out.
Which means you're getting paid to build your list.
Then you put an order bump on the checkout. Mine run 30% to 76%. I've got a $17 offer right now with a $27 bump taking 76%, which sounds made up until you see it and realize the bump is just the obvious companion to the thing they already said yes to.
That's the whole secret there. Congruence. PLUS expert persuasion.
Step four. The 5-Email Method.
Plenty of people won't take the instant offer. That's normal. That's fine.
They want to see whether your free thing was any good before they hand you a card. Which is exactly what you'd do.
So they get five emails over the next seven days.
Not a newsletter. Not broadcasts. A sequence, in an order that matters, where every email has exactly one job.
Send those same five in a different order and they stop working. The sequence is the product.
This is the part that's missing or broken in nearly every funnel I've ever been handed to fix.
It's also why you'll hear people say lead funnels don't work and just bring in tire kickers.
Lead funnels don't bring in tire kickers. They bring in strangers.
Nothing on earth turns a stranger into a buyer except what you do in the ten minutes and the seven days after they raise their hand.
Here's what it looks like once all four are running.
Every opt-in I've collected over the past three years is worth about seventy bucks to me long term. That's averaged across everybody, including the giant pile of people who never bought a thing and eventually unsubscribed.
Two dollars out. Seventy dollars in.
New customers show up on days I don't work. The list grows without costing me anything, because the front end pays for itself.
And I stopped panicking about ad costs because it's now a revenue generator not an expense.
That's the whole system. Four steps.
None of it is complicated. All of it is specific.
And the specifics are the difference between two dollar strangers who pay you back... and a list of people who took your free thing and disappeared forever.
Here's exactly what's inside.
Step 1: The Cheap Ad ... why lead ads cost a third of what conversion ads cost, and how to set one up so it attracts buyers instead of freebie collectors
Step 2: The Right Bait ... how to build the free thing so it filters for people who'll eventually pay you. Including the exact structure of the playbook that's running right now
Step 3: The Instant Offer ... the page nobody builds. What goes on it, what to charge, and how it makes your ads pay for themselves on day one
Step 4: The 5-Email Method ... the five emails, written out in full, in order, ready to load. Deliver and reframe, the mechanism, actually help them, the objection, the ask
The numbers ... what an opt-in should cost, what your instant offer should convert at, and how to know within a week whether the funnel works
You've never sold anything online
You have zero audience, zero following, and zero list right now
You've run Facebook ads before and lost money
You don't want to post content or build a personal brand
You've never written a sales page in your life
You have a list already and it's completely cold
This workshop teaches you how to build a low-ticket offer that turns strangers into buyers.
It would be strange to charge $497 for it.
So I'm doing exactly what I'm teaching. Twenty seven dollars, because I'd rather have five thousand people building this than a few hundred thinking about it.
Same reason my own front end is priced where it is. You're not buying the workshop. You're watching the method work on you while you read the price tag.
100% NO B.S. Money-Back Guarantee
Standard version first: 30 days, no questions. Hate it, tell us, I refund you and you keep it anyway.
But refunds are easy to give and easy to take, and they don't prove much.
So here's the real one.
Build it and show me. Set up the four steps. Show me the opt-in page, show me the instant offer, show me you ran traffic to it. If it doesn't produce a single buyer, I'll refund your $27 and buy you a coffee for the trouble.
I'm not worried. This is the same system I bet my own ad budget on every single day.

A: That's who it's built for. The whole point is turning people who've never heard of you into customers. Starting at zero isn't a disadvantage here, it's the starting condition.
A: You were almost certainly running conversion ads at a sales page, which is the expensive road. This is a lead ad to a free thing, then an offer ten seconds later. Different objective, different cost per person, completely different math.
A: You can launch this with $10/day or more. I've seen this work for very small budgets which is why this workshop exists, to help those that are not ready to run campaigns with $100/day+ required.
A: You need something you eventually want to sell, even if it isn't built. If you have nothing at all, build the instant offer first. It's the cheapest, fastest thing on the list and it's step three anyway.
A: The system is built for cold traffic and paid ads are how you buy it. Steps two, three and four work on any traffic including organic. Step one is the paid part, and it's what makes this scale.
A: I don't know. I don't know you, your offer, or your work ethic. What I can tell you is the setup takes an afternoon and step three tells you within days whether your funnel pays for itself.
A: Every business has strangers who could become customers. Coaching, consulting, agencies, e-commerce, local, professional services. Marketing is marketing.
A: Instantly, the moment you join. Everything is waiting inside my private community.
A: No. Twenty seven dollars once.
P.S. Here's the thing about strangers. There are more of them than there will ever be of anybody else. Your warm audience is finite and you already know its size. The stranger pool is not, and it costs pennies on the dollar to introduce yourself. This workshop is how you do that without setting money on fire.
P.P.S. You can build all four steps, run traffic at it, have it produce nothing, and get your $27 back plus a coffee for the trouble. Show me it didn't work. There is no version of this where you're out anything.

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The results you see are the results of specific clients. We do not guarantee you will receive any specific results. You could get better results, worse results, or the same results.
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